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Research Methods in Psychology 10/e

作者：John Shaughnessy, Eugene Zechmeister, Jeanne Zechmeister
原價：NT$ 960

ISBN：9781259252969
版次：10
年份：2015
出版商：McGraw-Hill
頁數/規格：489頁/平裝雙色

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Description
Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths and weaknesses of each method, as well as ethical dilemmas when using them, so that they can become competent practitioners and thoughtful consumers of psychological research. Our approach is to engage students in the research process by describing contemporary research in psychology. Students learn about recent topics such as online dating and Facebook, cross-cultural observations of helping behavior, PTSD in orphaned chimpanzees, Medicaid and Medicare health outcomes, decision-making during Hurricane Katrina, clinical research and DSM-5, and much more. Each chapter's “stretching exercises,” “stat tips,” review questions, and challenge questions develop students' critical thinking about the psychological research that appears in scientific journals and in popular media. Together with the companion Online Learning Center for students, the 10th edition of Research Methods in Psychology provides a clearly written, compelling introduction to research methods in psychology.

New Features

Thoroughly updated content includes dozens of recently published findings that reflect new trends and techniques, motivating students to pursue contemporary research in psychology.

Increased focus on cross-cultural psychology consistent with current trend in psychology to avoid ethnocentric bias.

New material on the use of the Internet in research and new electronic methods for observation consistent with recent growth in online research tools and electronic-based research.

Revised Challenge Questions. Updated research examples, clear questions, and attention to relating content of questions to research examples in chapter.

Continued shift in use of “Boxes” to focus on topics of special interest and pique students' interest in psychological concepts and research.

Key Features

Clear organisation of topics. Students quickly grasp the multimethod approach to research in psychology.

Clarity of presentation at sentence and paragraph level. Clear, concise writing makes content easy for students to understand.

Pedagogical aids. Bullet points, key concepts, “Stat Tips,” and summaries focus students&' learning; “Stretching Exercises,” Review and Challenge Questions encourage critical thinking.

Research examples illustrate application of abstract principles; highlight topics of potential interest to students. Teaching research methods in the context of how psychologists use the methods in contemporary research stimulates students' enthusiasm for the research process.

Comprehensive ancillary materials for each chapter. Student Online Learning Center (exercises, practice quizzes); Instructor's Manual (class exercises, answers to text questions); Test Bank (short answer and multiple-choice questions), Powerpoint lectures

Table of Contents
PART I General Issues
1 Introduction
2 The Scientific Method
3 Ethical Issues in the Conduct of Psychological Research

PART II Descriptive Methods
4 Observation
5 Survey Research

PART III Experimental Methods
6 Independent Groups Designs
7 Repeated Measures Designs
8 Complex Designs

PART IV Applied Research
9 Single-Case Research Designs
10 Quasi-Experimental Designs and Program Evaluation

PART V Analyzing and Reporting Research
11 Data Analysis and Interpretation: Part I. Describing Data, Confidence Intervals, Correlation
12 Data Analysis and Interpretation: Part II. Tests of Statistical Significance and the Analysis Story
13 Communication in Psychology

Appendix Statistical Tables
Glossary
References
Credits
Name Index
Subject Index

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