書籍分類

Essentials of Services Marketing

作者:Christopher H. Lovelock, Jochen Wirtz, Patricia Chew
原價:NT$ 1,000

ISBN:9789810679958
版次:1
年份:2008
出版商:Pearson Education

內容介紹 目錄 作者介紹

    Features
    Well-Designed Layout

    • Full color graphics and lively illustrations engage students and bring fun to learning
    • Integrated Model of Services Marketing allows students to progressively follow topics
    • Learning Objectives keep students on track while studying
    • Simple language and shorter sentences make grasping key points and recalling concepts easier, regardless of the language ability of students

    Local and International Brands
    • Opening vignettes feature real companies to show students real-world relevance
    •  Wide selection of familiar brands and companies offer insight into services marketing around the world
      • 40% of cases in American context
      • 30% of cases in Asian context
      • 30% of cases in European context

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