書籍分類
Technology Ventures From Idea to Enterprise 4/e
作者：Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson,
原價：NT$ 1,050
ISBN：9781259252754
版次：4
年份：2015
出版商：McGraw-Hill
頁數/規格：601頁/平裝單色
版次：4
年份：2015
出版商：McGraw-Hill
頁數/規格：601頁/平裝單色
內容介紹 目錄 作者介紹
- Description
- Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
- Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
- Enhanced organization of key topics, including intellectual property, the new venture organization, and marketing and sales.
- Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
Technology Ventures is the leading resource for business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. A broad and approachable perspective on “technology,” including information technology, energy, and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
The extensive features in this edition include:
