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Content Analysis: An Introduction to Its Methodology 4/e

作者:Klaus Krippendorff
原價:NT$ 2,030

ISBN:9781506395661
版次:4
年份:2018
出版商:SAGE Publications
頁數/規格:472頁
參考網頁:Content Analysis: An Introduction to Its Methodology 4/e

內容介紹 本書特色 目錄 作者介紹

    Description
    What matters in people’s social lives? What motivates and inspires our society? How do we enact what we know?

    Since the first edition published in 1980, Content Analysis has helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces readers to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry.

    Organized into three parts, Content Analysis first examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Edition has been completely revised to offer readers the most current techniques and research on content analysis, including new information on reliability and social media. Readers will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.

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