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Contemporary Business 14/e

作者：Louis E. Boone, David L. Kurtz
原價：NT$ 1,300

ISBN：9780470873762
版次：14
年份：2011
出版商：John Wiley

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Description
Boone, Contemporary Business, 14th edition with WileyPLUS delivers solutions at the speed of business for the Introduction to Business course. As business moves at an unparalleled pace, Contemporary Business delivers the most current content and resourcesat the speed of business. Comprehensive, engaging, and with the most current resources, Contemporary Business has been used by 2 million students and is the right solution for any beginning business student, for every instructor.
Opening new doors of possibility can be difficult. Contemporary Business 14egives students the business language and study tools they need to feel confident in taking the first steps toward becoming successful business majors, and gets them excited about their future careers. With the innovative, research-based, online environment of WileyPLUS, intro business students will more effectively learn the core business topics, be more engaged, and come to class more prepared.

Features

Comprehensive coverage: Contains the most important introductory business topics that give students the perspective they need to understand how a business works, whether it's a multinational company, or a single owner consulting firm.

Most current: All of the examples and resources have been developed to help students and instructors understand and engage with the contemporary business world.

End-of-chapter & End-of-Part Video cases: High quality video cases have been a staple ofContemporary Business.

Effective pedagogy: Hit & Miss, Business Etiquette, Going Green, and Solving an Ethical Controversy help students apply the concepts to real world scenarios.

New to This Edition

All NEW Business Examples: Thoroughly revised opening vignettes, features, cases, and business examples reflect new business trends and practices.

Business Weekly Updates: Stay up to date along with your students on the very latest in business news stories. Each week you will find links to 5 new articles, video clips, business news stories, and so much more with discussion questions to elaborate on the stories in the classroom. http://wileybusinessupdates.com

New End-of-Chapter Videos: Brand new end of chapter video cases include companies like Zipcar, Seventh Generation, New Harvest Coffee Roasters, and Comet Skateboards.

Flashcard/Self-Study iPhone App: Students can now review chapter concepts and key terms on the go with the iPhone/iTouch flashcards app.

New Student Study Guide: Helps students review key concepts and business language available in an integrated digital format in WileyPLUS or in print.

New Business Simulations: New suite of business and ethics simulations offered by Ethics-LXhttp://www.ethics-lx.com/

New Business Plan Pro and Marketing Plan Pro Software Option: Give your students hands on training with industry leading software for creating business and marketing plans. Over 500 sample plans to use as examples.

Table of Contents
1. The Changing Face of Business
2. Business Ethics and Social Responsibility
3. Economic Challenges Facing Contemporary Business
4. Competing in World Markets
5. Forms of Business Ownership and Organization
6. Starting Your Own Business: The Entrepreneurship Alternative
7. Management, Leadership, and the Internal Organization
8. Human Resource Management: From Recruitment to Labor Relations
9. Top Performance through Empowerment, Teamwork, and Communication
10. Production and Operations Management
11. Customer-Driven Marketing
12. Product and Distribution Strategies
13. Promotion and Pricing Strategies
14. Using Technology to Manage Information Statements
16. The Financial System
17. Financial Management

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