書籍分類

Planning and Management of Meetings, Expositions, Events and Conventions

作者:George G. Fenich
原價:NT$ 1,380

ISBN:9781292071749
版次:1
年份:2015
出版商:Pearson Education
頁數/規格:236頁/平裝單色
參考網頁:Planning and Management of Meetings, Expositio

內容介紹 本書特色 作者介紹

    Description
    For courses in meeting, event, and convention planning.

    Current, concise, and insightful—a modern guide to planning successful events

    Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

    Teaching and Learning Experience

    This text will provide a better teaching and learning experience—for you and your students. It provides:

    • Preparation for careers in event planning: The text follows a practical, career-focused approach.
    • Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
    • Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

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