書籍分類

Managerial Economics: A Problem Solving Approach 5/e

作者:Luke M. Froeb , Brian T. McCann , Michael R. Ward , Mike Shor
原價:NT$ 1,550

ISBN:9789814846356
版次:5
年份:2018
出版商:Cengage Learning
頁數/規格:348頁/平裝雙色
參考網頁:Managerial Economics: A Problem Solving Approach 5/e

內容介紹 本書特色 目錄 作者介紹

    Overview
    Teach your upper-level and MBA students how to use economics most effectively to solve today's business problems with this breakthrough text. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E covers traditional topics using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they help students determine why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to identify profitable decisions, and implement them. The lively, practical book provides an excellent ongoing reference for future professionals pursuing business careers.

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