書籍分類

Technology Ventures From Idea to Enterprise 4/e

作者:Thomas H. Byers, Richard C. Dorf, Andrew J. Nelson,
原價:NT$ 1,050

ISBN:9781259252754
版次:4
年份:2015
出版商:McGraw-Hill
頁數/規格:601頁/平裝單色
參考網頁:Technology Ventures From Idea to Enterprise 4/e

內容介紹 目錄 作者介紹

    Description
    Technology Ventures is the leading resource for business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. A broad and approachable perspective on “technology,” including information technology, energy, and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

    The extensive features in this edition include:
    • Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
    • Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
    • Enhanced organization of key topics, including intellectual property, the new venture organization, and marketing and sales.
    • Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.

上一則   |   回上頁   |   下一則

  
【台北總公司】100 台北市中正區重慶南路一段147號3樓| TEL:(02) 2311-4027| FAX:(02) 2311-6615
【台中辦事處】406 台中市北屯區旱溪東路三段38號| TEL:(04) 2285-5820| FAX:(04) 2435-1520
【高雄辦事處】804 高雄市鼓山區大順一路439號5樓之3| TEL:(07) 5503-720| FAX:(07) 5503-730
【門   市】100 台北市中正區重慶南路一段147號2樓| TEL:(02) 2371-9320
東華書局曁新月圖書 版權所有