Description Technology Ventures is the leading resource for business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. A broad and approachable perspective on “technology,” including information technology, energy, and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
The extensive features in this edition include:
Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
Enhanced organization of key topics, including intellectual property, the new venture organization, and marketing and sales.
Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
Table of Contents PART I VENTURE OPPORTUNITY AND STRATEGY
Chapter 1 The Role and Promise of Entrepreneurship
Chapter 2 Opportunities
Chapter 3 Vision and the Business Model
Chapter 4 Competitive Strategy
Chapter 5 Innovation Strategies
PART II CONCEPT DEVELOPMENT AND VENTURE FORMATION
Chapter 6 The Business Story and Plan
Chapter 7 Risk and Return
Chapter 8 Creativity and Product Development
Chapter 9 Marketing and Sales
Chapter 10 Types of Ventures
PART III INTELLECTUAL PROPERTY, ORGANIZATIONS, AND OPERATIONS
Chapter 11 Intellectual Property
Chapter 12 The New Enterprise Organization
Chapter 13 Acquiring and Organizing Resources
Chapter 14 Management of Operations
Chapter 15 Acquisitions and Global Expansion
PART IV FINANCING AND LEADING THE ENTERPRISE
Chapter 16 Profit and Harvest
Chapter 17 The Financial Plan
Chapter 18 Sources of Capital
Chapter 19 Deal Presentations and Negotiations
Chapter 20 Leading Ventures to Success
Thomas H. Byers, Stanford University Richard C. Dorf, University of California, Davis Andrew J. Nelson, University of Oregon