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Career Paths:Sales and Marketing Student's Book with DigiBooks App

作者:Virginia Evans, Jenny Dooley, Craig Vickers
原價:NT$ 700

ISBN:9781471562952
版次:1
年份:2015
出版商:Express Publishing
頁數/規格:117頁/平裝彩色
參考網頁:Career Paths

內容介紹



    Description
    Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the forut key language components: reading, listening, spe
    aking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.

    The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.

    Included Features:
    • A variety of realistic reading passages
    • Career-specific dialogues
    • 45 reading and listening comprehension checks
    • Over 400 vocabulary terms and phrases
    • Guided speaking and writing exercises
    • Complete glossary of terms and phrases

    The Teacher´s book contains a full answer key and audio scripts.

    The audio CDs contain all recorded material.

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