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Business Law 10/e

作者：Henry Cheeseman
原價：NT$ 4,840

ISBN：9780134728780
版次：10
年份：2019
出版商：Pearson Education
頁數/規格：1070頁/精裝彩色
參考網頁：Business Law 10/e

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內容介紹本書特色作者介紹

Description
By teaching through real case studies and beautiful illustrations, Business Law engages students and helps them to retain the core issues in national and international business law they will need for their careers. The 10th Edition has been updated with a wealth of new cases from the US Supreme and Federal Courts for students to investigate, as well as new examples of ethical, environmental, and international law business legal cases.

Features
A brief, visual exploration of crucial business law topics prepares students for the core concepts they will need for their careers in business.

Short, easy-to-read chapters introduce students to key topics in national and international business law.

Thoughtful design and beautiful illustrations highlight major concepts and keep students focused.

This practical text teaches by example and keeps students engaged.

New - Over 20 US Supreme Court cases have been added, such as:

New - Fisher v. University of Texas at Austin: A race-conscious university admissions policy didn’t violate the Equal Protection Clause.

New - Samsung Electronics Co., Ltd. v. Apple Inc.: Profit damages were awarded where Samsung’s smartphones infringed on Apple’s design patents.

New - Over 45 State and federal court cases have been added, including:

New - Specht v. Google, Inc.: Abandonment by the original holder of the trademark “Android Data” allowed Google to trademark the word “Android.”

New - United States v. Apple, Inc.: Apple orchestrated a conspiracy among five major publishing companies and engaged in price-fixing in violation of Section 1 of the Sherman Antitrust Act.

New - Special features on ethics, business, the environment, and global law have been added, such as the Volkswagen emissions scandal and false advertising by a juice maker.

Reach every student with MyLab

Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.

Mini Sims put students in business professional roles and give them the opportunity to apply course concepts as they develop decision-making skills through real-world business challenges.

MediaShare for Business offers a curated collection of business videos that provide customizable, auto-scored assignments, so students understand how they will apply key concepts to their careers.

Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.

Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.

Improve student results: When you teach with MyLab, student performance improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students.

New to This Edition
This practical text teaches by example and keeps students engaged.

Over 20 US Supreme Court cases have been added, such as:

Fisher v. University of Texas at Austin: A race-conscious university admissions policy didn’t violate the Equal Protection Clause.

Samsung Electronics Co., Ltd. v. Apple Inc.: Profit damages were awarded where Samsung’s smartphones infringed on Apple’s design patents.

Over 45 State and federal court cases have been added, including:

Specht v. Google, Inc.: Abandonment by the original holder of the trademark “Android Data” allowed Google to trademark the word “Android.”

United States v. Apple, Inc.: Apple orchestrated a conspiracy among five major publishing companies and engaged in price-fixing in violation of Section 1 of the Sherman Antitrust Act.

Special features on ethics, business, the environment, and global law have been added, such as the Volkswagen emissions scandal and false advertising by a juice maker.

Henry R. Cheeseman, University of Southern California

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