Career Paths:Sales and Marketing Student's Book with DigiBooks App
售價
$
730
- 一般書籍
- ISBN：9781471562952
- 作者：Virginia Evans, Jenny Dooley, Craig Vickers
- 版次：1
- 年份：2015
- 出版商：Express Publishing
- 頁數/規格：117頁/平裝彩色
- 參考網頁：Career Paths
書籍介紹
Description
Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the forut key language components: reading, listening, speaking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.
The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.
Included Features:
- A variety of realistic reading passages
- Career-specific dialogues
- 45 reading and listening comprehension checks
- Over 400 vocabulary terms and phrases
- Guided speaking and writing exercises
- Complete glossary of terms and phrases
The Teacher´s book contains a full answer key and audio scripts.
The audio CDs contain all recorded material.
