書籍分類

Managerial Economics: A Problem Solving Approach 6/e (H)

作者:Luke M. Froeb , Brian T. McCann , Michael R. Ward , Mike Shor
原價:NT$ 1,800

ISBN:9780357748237
版次:6
年份:2023
出版商:Cengage Learning
頁數/規格:306頁/精裝彩色
參考網頁:Managerial Economics: A Problem Solving Approach 6/e

內容介紹 本書特色 目錄 作者介紹

    Overview
    Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your business career.

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