Research Methods in Language Attitudes
售價
$
1,500
- 一般書籍
- ISBN：9781108811668
- 作者：Ruth Kircher, Lena Zipp
- 版次：1
- 年份：2022
- 出版商：Cambridge University
- 頁數/規格：432頁/平裝單色
- 參考網頁：Research Methods in Language Attitudes
書籍介紹
目錄
作者介紹
Description
Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.
Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.
- Surveys key issues for researching language attitudes in a variety of disciplines.
- Provides a state-of-the-art overview of the methods used to investigate language attitudes.
- Covers research planning and design, data collection and analysis techniques for each method, as well as case studies from a wide range of linguistic contexts.
Table of Contents
1. An introduction to language attitudes research Ruth Kircher and Lena Zipp
Part I. Analysis of the Societal Treatment of Language:
2. Discourse analysis of print media Olivia Walsh
3. Content analysis of social media Mercedes Durham
4. Discourse analysis of spoken interaction John Bellamy
5. Analysis of communication accommodation Jakob Leimgruber
6. Variable analysis James Hawkey
Part II. Direct Methods of Attitude Elicitation:
7. Semi-structured interviews Petros Karatsareas
8. Focus groups Michael Hornsby
9. Questionnaires to elicit quantitative data Ruth Kircher
10. Questionnaires to elicit qualitative data Lena Zipp
11. Perceptual dialectology Chris Montgomery
Part III. Indirect Methods of Attitude Elicitation:
12. The matched-guise technique Verónica Loureiro-Rodríguez and Elif Acar
13. The verbal-guise technique Marko Dragojevic and Sean Goatley-Soan
14. The theatre-audience method Tore Kristiansen
15. Experimental methods to elicit language attitudes among children Jasmine M. DeJesus, Radhika Santhanagopalan, and Katherine D. Kinzler
16. The Implicit Association Test paradigm Laura Rosseel
Part IV. Overarching Issues of Language Attitudes Research:
17. Researching language attitudes in multilingual communities Bernadette O'Rourke
18. Researching language attitudes in signing communities Annelies Kusters, Maartje De Meulder, and Erin Moriarty
19. Researching language attitudes based on historical data Anna D. Havinga and Andreas Krogull
20. The use of priming in language attitudes research Abby Walker, Katie Drager, and Jennifer Hay
21. Mixed-methods approaches to the study of language attitudes Ruth Kircher and James Hawkey.
1. An introduction to language attitudes research Ruth Kircher and Lena Zipp
Part I. Analysis of the Societal Treatment of Language:
2. Discourse analysis of print media Olivia Walsh
3. Content analysis of social media Mercedes Durham
4. Discourse analysis of spoken interaction John Bellamy
5. Analysis of communication accommodation Jakob Leimgruber
6. Variable analysis James Hawkey
Part II. Direct Methods of Attitude Elicitation:
7. Semi-structured interviews Petros Karatsareas
8. Focus groups Michael Hornsby
9. Questionnaires to elicit quantitative data Ruth Kircher
10. Questionnaires to elicit qualitative data Lena Zipp
11. Perceptual dialectology Chris Montgomery
Part III. Indirect Methods of Attitude Elicitation:
12. The matched-guise technique Verónica Loureiro-Rodríguez and Elif Acar
13. The verbal-guise technique Marko Dragojevic and Sean Goatley-Soan
14. The theatre-audience method Tore Kristiansen
15. Experimental methods to elicit language attitudes among children Jasmine M. DeJesus, Radhika Santhanagopalan, and Katherine D. Kinzler
16. The Implicit Association Test paradigm Laura Rosseel
Part IV. Overarching Issues of Language Attitudes Research:
17. Researching language attitudes in multilingual communities Bernadette O'Rourke
18. Researching language attitudes in signing communities Annelies Kusters, Maartje De Meulder, and Erin Moriarty
19. Researching language attitudes based on historical data Anna D. Havinga and Andreas Krogull
20. The use of priming in language attitudes research Abby Walker, Katie Drager, and Jennifer Hay
21. Mixed-methods approaches to the study of language attitudes Ruth Kircher and James Hawkey.
Ruth Kircher, Mercator European Research Centre on Multilingualism and Language Learning, and Fryske Akademy, Netherlands
Lena Zipp, Universität Zürich
Lena Zipp, Universität Zürich
