Planning and Management of Meetings, Expositions, Events and Conventions
售價
$
1,380
- 一般書籍
- ISBN：9781292071749
- 作者：George G. Fenich
- 版次：1
- 年份：2015
- 出版商：Pearson Education
- 頁數/規格：236頁/平裝單色
- 參考網頁：Planning and Management of Meetings, Expositio
書籍介紹
本書特色
作者介紹
Description
For courses in meeting, event, and convention planning.
Current, concise, and insightful—a modern guide to planning successful events
Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.
Teaching and Learning Experience
This text will provide a better teaching and learning experience—for you and your students. It provides:
For courses in meeting, event, and convention planning.
Current, concise, and insightful—a modern guide to planning successful events
Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.
Teaching and Learning Experience
This text will provide a better teaching and learning experience—for you and your students. It provides:
- Preparation for careers in event planning: The text follows a practical, career-focused approach.
- Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
- Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.
Hallmark Features
Helps prepare students for careers in event planning. The text is based on the Meeting and Business Events Competency Standards (MBECS), which serve as the basis for the Certified Meeting Professional (CMP) designation.
Helps prepare students for careers in event planning. The text is based on the Meeting and Business Events Competency Standards (MBECS), which serve as the basis for the Certified Meeting Professional (CMP) designation.
- Chapters help students master the standards that are expected of event professionals in entry- and mid-level positions.
- Each chapter ends with MBECS standards (by number and title) covered in the chapter, providing students and instructors a roadmap to professional development.
- Over a dozen meeting/event professionals and educators contributed time-tested, real-world insight, and provide practical advice and best practices.
George G. Fenich, East Carolina University
