Essentials of Business Communication 4/e (An Asia Edition)
售價
$
1,800
- 一般書籍
- ISBN：9789815242386
- 作者：Mary Ellen Guffey, Bertha Du-Babcock, Reid McLain, Dana Loewy
- 版次：4
- 年份：2025
- 出版商：Cengage Learning
- 頁數/規格：620頁/平裝彩色
- 參考網頁：Essentials of Business Communication 4/e
書籍介紹
目錄
Description
Essentials of Business Communication is a comprehensive textbook on effective business communication in the Asian business environment. The fourth Asia Edition delves into the intricacies of communication specific to Asian business contexts. It covers a wide range of topics, including communication in a global workplace environment, the business writing process, electronic messages in today’s digital world, contemporary business letter writing, writing business proposals and reports, professionalism at work, and employment communication.
What's New
Essentials of Business Communication is a comprehensive textbook on effective business communication in the Asian business environment. The fourth Asia Edition delves into the intricacies of communication specific to Asian business contexts. It covers a wide range of topics, including communication in a global workplace environment, the business writing process, electronic messages in today’s digital world, contemporary business letter writing, writing business proposals and reports, professionalism at work, and employment communication.
What's New
- Presentation skills featuring contemporary examples including coverage of smartphone best practices to prepare you for the realities of workplace communication and technology.
- Critical-thinking questions and activities in every chapter to stimulate and develop skills ever more important in a society confronted by disinformation.
- A standout feature of this book is its chapter on analyzing ethical situations in business communication. This chapter highlights the vital role of ethical communication in today’s business practices, particularly in Asia, fostering a more aware and responsible approach to business interactions among our readers.
- Teamwork skills with a heavy emphasis on professionalism and etiquette in the workplace so that you will know how to meet employer expectations and excel in teams face-to-face or working from home.
Table of Contents
Unit 1: Intercultural Business Communication in the Information Age
Chapter 1 Communicating in a Global Workplace in the Digital Era
Unit 2: The Writing Process in the Digital Era
Chapter 2 Planning Business Messages
Chapter 3 Organizing and Drafting Business Messages
Chapter 4 Revising Business Messages
Unit 3: Workplace Communication
Chapter 5 Short Workplace Messages and Digital Media
Chapter 6 Positive and Neutral Messages
Chapter 7 Bad-News Messages
Chapter 8 Persuasive Messages
Unit 4: Business Proposals and Reports—Best Practices
Chapter 9 Business Proposals
Chapter 10 Informal Reports
Chapter 11 Formal Reports
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
Chapter 12 Professionalism at Work: Business Etiquette, Teamwork, and Meetings
Chapter 13 Business Presentations
Unit 6: Employment Communication
Chapter 14 The Job Search, Résumés, and Cover Messages
Chapter 15 Interviewing and Following Up
Unit 7: Communication with Ethics
Chapter 16 Ethics in Business Communication
Unit 8: Integrative Cases on Business Communication
Unit 1: Intercultural Business Communication in the Information Age
Chapter 1 Communicating in a Global Workplace in the Digital Era
Unit 2: The Writing Process in the Digital Era
Chapter 2 Planning Business Messages
Chapter 3 Organizing and Drafting Business Messages
Chapter 4 Revising Business Messages
Unit 3: Workplace Communication
Chapter 5 Short Workplace Messages and Digital Media
Chapter 6 Positive and Neutral Messages
Chapter 7 Bad-News Messages
Chapter 8 Persuasive Messages
Unit 4: Business Proposals and Reports—Best Practices
Chapter 9 Business Proposals
Chapter 10 Informal Reports
Chapter 11 Formal Reports
Unit 5: Professionalism, Teamwork, Meetings, and Speaking Skills
Chapter 12 Professionalism at Work: Business Etiquette, Teamwork, and Meetings
Chapter 13 Business Presentations
Unit 6: Employment Communication
Chapter 14 The Job Search, Résumés, and Cover Messages
Chapter 15 Interviewing and Following Up
Unit 7: Communication with Ethics
Chapter 16 Ethics in Business Communication
Unit 8: Integrative Cases on Business Communication
