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(Cengage eBook) Essentials of Economics 11/e 與Asia 版本共用 (一年期)

◉ Cengage eBook
◉ 閱讀期限：1 year

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電子書
ISBN：9788000076447
作者：N. Gregory Mankiw
版次：11
年份：2027
出版商：Cengage Learning
頁數/規格：Ebook
參考網頁：Essentials of Economics 11/e

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Overview
Introduce the essential principles of economics with acclaimed author and economist Gregory Mankiw’s “Essentials of Economics,” 11th Edition. Part of today’s most popular educational economics series worldwide, this essentials edition guides all types of learners to a strong foundation in key economic concepts with the latest updates, interactive practice and current examples. Carefully crafted content and proven learning features focus on the most important economic
principles to avoid overwhelming students with excessive detail. The author presents the background students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and student-focused resources.

Features & benefits

NEW: Timely topics have been added to every chapter—covering issues like antitrust cases, trade policies, consumer behavior, CPI data, and monetary policy—along with fresh discussions on artificial intelligence, sound institutions for prosperity, and the irrelevance of bilateral trade deficits.
NEW: MindTap now features Data Exploration activities using real data from sources like FRED and BLS, with two auto-graded parts: students analyze a hypothetical scenario and then explore actual data to connect theory with real-world application.
NEW: MindTap now offers AI in Action activities powered by Bongo where students use generative AI to research, analyze, and forecast real-world economic topics—then present findings in a written report to enhance student soft-skills.
MindTap engages students with hallmark activities including Video Applications to introduce important themes from Gregory Mankiw, step-by-step Video Problem Walk-Throughs for tackling tough questions, and dynamic Concept Clips that make key economic terms easy to understand.
MindTap also includes A+ Test Prep that equips students for success with over 3,900 current test questions, many paired with Quick Coach videos for on-the-spot support—proven to boost performance on high-stakes exams and overall course results.

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Application: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.

Part V: Firm Behavior and the Organization of Industry.
12. The Costs of Production.
13. Firms in Competitive Markets.
14. Monopoly.

Part VI: THE DATA OF MACROECONOMICS.
15. Measuring a Nation’s Income.
16. Measuring the Cost of Living.

Part VII: THE REAL ECONOMY IN THE LONG RUN.
17. Production and Growth.
18. Saving, Investment, and the Financial System.
19. The Basic Tools of Finance.
20. Unemployment.

Part VIII: MONEY AND PRICES IN THE LONG RUN.
21. The Monetary System.
22. Money Growth and Inflation.

Part IX: SHORT-RUN ECONOMIC FLUCTUATIONS.
23. Aggregate Demand and Aggregate Supply.
24. The Influence of Monetary and Fiscal Policy on

Aggregate Demand.
Glossary.
Index.

N. Gregory Mankiw is the Robert M. Beren Professor of Economics at Harvard University. For 14 years he taught EC10 Principles, the most popular course at Harvard. Dr. Mankiw studied economics at Princeton University and MIT. He is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy and economic growth. Dr. Mankiw's articles have appeared in academic journals such as the American Economic Review, Journal of Political Economy and Quarterly Journal of Economics. His work has also appeared in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office and a member of the ETS® test development committee for the advanced placement exam in economics. From 2003 to 2005, Dr. Mankiw served as chairman of the President’s Council of Economic Advisers.