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(Cengage eBook) Principles of Economics 11/e 與Asia 版本共用 (一年期)

◉ Cengage eBook
◉ 閱讀期限：1 year

售價 $ 1,000

電子書
ISBN：9788000076386
作者：N. Gregory Mankiw
版次：11
年份：2027
出版商：Cengage Learning
頁數/規格：eBook
參考網頁：Principles of Economics 11/e

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Asia_NBI_AE Principles of Economics 11e.pdf

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Overview
Economics is more than a subject -- it’s a way of thinking that blends the rigor of science with the relevance of society. Acclaimed author and economist Gregory Mankiw’s “Principles of Economics,” 11th Edition, introduces the principles of economics in an engaging, accessible way, helping readers understand how people make choices and interact within communities without overwhelming, excessive detail. In just one or two semesters, students will gain a powerful
framework for analyzing real-world problems, making informed decisions and becoming a more engaged citizen. This edition works seamlessly with the latest MindTap digital course solutions and student-focused resources.

Features & benefits

NEW: The 11th edition’s new Chapter 36 on the Keynesian Cross (income-expenditure model) explains the multiplier effect and positive feedback loop in Keynesian theory. Instructors who prefer to skip this new chapter, however, can do so without loss of continuity.
NEW: Timely topics have been added to every chapter—covering issues like antitrust cases, trade policies, consumer behavior, CPI data, and monetary policy—along with fresh discussions on artificial intelligence, sound institutions for prosperity, and the irrelevance of bilateral trade deficits.
NEW: MindTap now features Data Exploration activities using real data from sources like FRED and BLS, with two auto-graded parts: students analyze a hypothetical scenario and then explore actual data to connect theory with real-world application.
NEW: MindTap now offers AI in Action activities powered by Bongo where students use generative AI to research, analyze, and forecast real-world economic topics—then present findings in a written report to enhance student soft-skills.
MindTap engages students with hallmark activities including Video Applications to introduce important themes from Gregory Mankiw, step-by-step Video Problem Walk-Throughs for tackling tough questions, and dynamic Concept Clips that make key economic terms easy to understand.
MindTap also includes A+ Test Prep that equips students for success with over 3,900 current test questions, many paired with Quick Coach videos for on-the-spot support—proven to boost performance on high-stakes exams and overall course results.

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Economics of Healthcare.
13. The Design of the Tax System.

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
14. The Costs of Production.
15. Firms in Competitive Markets.
16. Monopoly.
17. Monopolistic Competition.
18. Oligopoly.

Part VI: THE ECONOMICS OF THE LABOR MARKET.
19. The Markets for the Factors of Production.
20. Earnings and Discrimination.
21. Income Inequality and Poverty.

Part VII: TOPICS FOR FURTHER STUDY.
22. The Theory of Consumer Choice.
23. Frontiers in Microeconomics.

Part VIII: THE DATA OF MACROECONOMICS.
24. Measuring a Nation’s Income.
25. Measuring the Cost of Living.

Part IX: THE REAL ECONOMY IN THE LONG RUN.
26. Production and Growth.
27. Saving, Investment, and the Financial System.
28. The Basic Tools of Finance.
29. Unemployment.

Part X: MONEY AND PRICES IN THE LONG RUN.
30. The Monetary System.
31. Money Growth and Inflation.

Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
32. Open-Economy Macroeconomics: Basic Concepts.
33. A Macroeconomic Theory of the Open Economy.

Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
34. Aggregate Demand and Aggregate Supply.
35. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
36. The Keynesian Cross.
37. The Short-Run Trade-off between Inflation and Unemployment.

Part XIII: FINAL THOUGHTS.
38. Five Debates over Macroeconomic Policy.

Appendix: How Economists Use Data.
Glossary.
Index.